Friday, October 19, 2012

Planet $$

Planet $$

     When i was listening to this podcast the one thing that really stood out to me was how competitive Asia is with America, when this how time i thought that America was competing with Asia to develop things that quickly as they do. Taylor Swift is an American product right now. she is producing music that is spreading worldwide so quickly and as of now her song "Never ever getting back together" has been number one numerous times. Well not as a surprise, other countries want there song to be number one.

     The Korean video Gangnam style by PSY on youtube has over 4,267,799 views. Korea has been perparing for this moment for 20 years in hopes to have a great competition with America. 
Korea has a major economic growth. They export cars, cellphones, etc. In the podcast they said that it wouldn't be obvious it if you were driving a KIA car and talking on a Samsung phone. America used to lead the world in making cars but we don't anymore. China does.




The girl from the Podcast said that she went to 92Q #92 to visit the DJ and the DJ put on the top 40 songs and the most requested song was Gangnam Style. But it didn't surprise me when i heard that, but what did surprise me was the America took 100 years to create pop dominance while Korea took 20 years to create the same thing.

There were three lessons of American Cultural History and how Koreans did it.  The first is that music can me manufactured. they said that the first pop song ever came out 150 years ago which was "Oh Suzanna"which came out in 1847 by Steven Foster, which i thought was funny because i still remember that song. Music back then was more of an art that anything they wanted to make money off of it. But in Korea in 1992 its own version of Tin Pan Alley came out by Lee Son Mon, its income was spent on music specifically pop hits. In the mid 90s HOT (highfive of teenagers) the boy band was created.

Lesson two was about how America took off when they took control of the distribution system. Records, radios, and the jukebox saved the mucis industry. When i heard this i was shocked because they continued to talk about how the jukebox demanded records so people had to buy records of there favorite music to play on the jukebox. In korea though pop music always came with an image. The Big Bang Band was the most popular band with the greatest image. So while America was build on the radio, Korea was build on television. When people wanted to find out some new music they would watch television which was a competitive advantage for them.

Lesson three talked about how to combine industrial products, hits at hand in a little package. So how they did that was to make CD's. Having CD's you could ship them anywhere in the world because of how small and light they were. The American boy band NYSC sold 2 million copies in one week when they first came out. While in Korea YouTube was where everything went. Everyone was online, everyone had a phone and everyone was watching videos. Korea knew in order to get an audience we have to go on YouTube. Since Korea depended so much on YouTube they started to notice that other countries were watching there videos and soon realized that that's where they needed to tour were those countries that were viewing there videos the most.

If people listen to our pop stars they are more likely to buy the clothes they wear, the drinks they drink, the jewelry they wear, etc. So the country with quality bleeds electronics. Gangnam Style in the end is an indication of aspiration.






No comments:

Post a Comment